Is Freelance a Dirty Word?
- Design
- Sep 21, 2012
- 0 Comments
I was at a design conference over the summer, sitting in on a panel discussion when the topic of “freelancer” as a title came up. Four out of five panelists were completely opposed to the use of the term among creative professionals. Their feeling was that the term devalues the service we provide and would inhibit the growth of an independent designer’s business.
That certainly got me thinking, especially since I’d spent the month prior considering my positioning and a website redesign … and having decided to sell myself as a freelancer. Even so, I felt pretty good about the sole voice from the panel that was defending the term. If we pride ourselves on clear, concise communications, then why wouldn’t we use one of the most readily understood terms to describe what we do?
I’ve seen many freelancers – including the majority of the conference attendees – who try to present themselves as an agency when in fact, they are only one person. I tried that approach myself when I launched my business three years ago, and it felt insincere. Not only that, but I also found myself chasing absolutely the wrong kinds of clients.
Of course, there are many other terms we could use: creative professional, consultant, solo graphic designer, independent contractor, etc. I have no problem with any of those terms, they just aren’t the common vernacular. I’m a believer in using the most commonly understood language for clarity and brevity.
While I appreciate what the panelists were saying, there is nothing inherent in the term “freelancer” that should imply cheap, inferior work. It’s all in perception. I can accept that some buyers might have developed some negative connotations in relation to the term, but that doesn’t lead me to abandon it altogether. Instead, I’d prefer to take a more redemptive position. I’d like to think that my work ethic, demeanour and product are strong enough to counter any preconceived notions associated with the moniker.
I also see a marked change in the way that companies are doing business. The agency no longer reigns, and companies are looking more and more to talented professionals that they can employ on an as-needed basis. In addition to that, technology and the changing work force are enabling more people to dive in to self employment, so the talent pool and calibre level will only get bigger. Perhaps the tides are changing, but only time will tell …
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