Yuu Brand Campaign
Brand campaigns
Unitron Hearing’s new premium product, Yuu, introduces audiences to a hearing instrument that offers the ultimate personalization. A strategic message of confidence and personal control influences the complete product launch from initial name development through to a suite of marketing materials including print brochures, posters, an interactive CD, point-of-sale displays, print advertisements and tradeshow graphics.
Scope: strategic and conceptual development, naming, brand development, art direction and production supervision
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