MacNeil Wash Systems Brand Campaign | Mettle Creative Services: freelance design and writing

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MacNeil Wash Systems Brand Campaign

Brand campaigns
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MacNeil Wash Systems had long been the industry leader in car wash equipment, but along with that prestige came the perception that their products are complicated, expensive and out of reach. To promote MacNeil’s new more affordable pricing, Mettle Creative Services was involved in the creation of a fresh, simple and approachable brand campaign that includes print advertisments, brochures, product sell sheets, e-mail marketing and a new website.

Scope: stragic and conceptual development, design, art direction and production


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