Barcode Store Identity | Mettle Creative Services: freelance design and writing

Barcode Store Identity


The Barcode Store is an online wholesaler of barcode hardware including scanners and point-of-sale systems. Quite simply, the identity had to clearly communicate the product offering in a creative and approachable manner. The shopping cart – the familiar symbol for online purchases – served as the perfect vehicle to deliver the brand message.

Scope: identity design


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