Johnson & Johnson – Acclarent Marketing Campaign | Mettle Creative Services: freelance design and writing

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Johnson & Johnson – Acclarent Marketing Campaign

Web & digital media

Devon J Andrew Design enlisted the help of Marek Kowalsky to meet the marketing challenge of their client, Johnson & Johnson: to introduce a new sinuplasty procedure to ENT surgeons via an engaging yet budget-conscious direct mail campaign. To break through the surgeons’ mailbox clutter while maintaining a conservative production budget, Marek developed a 2-minute video delivered on custom USB drives and supported by follow-up print collateral. Marek spearheaded all strategic development, design concepts, script and copywriting for three mailings.

Scope: strategic and conceptual development, script writing, storyboard, design, animation and production


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